AAPL Identifies Six Strategic Goals
The following strategic goals have been identified to ensure AAPL has alignment throughout every area of the association — from leaders to volunteers to staff. Members can expect to see plans for achieving these goals in subsequent issues of the magazine and other communications.
Goal #1: Excellence
Advance the culture and structure of AAPL to ensure excellence.
Goal #2: Education
Position AAPL as the go-to resource for information, certification and training.
Goal #3: Value
Deliver and promote world-class member value to attract and retain membership.
Goal #4: Diversity and Inclusion
Build and foster an inclusive and diverse organization that is representative of both cultural and professional diversity in membership and leadership.
Goal #5: Advocacy
Promote the profession through elevating the voices of land professionals.
Goal #6: Sustainability
Ensure the financial security and longevity of the association.
From AAPL President, James T. Devlin, CPL: AAPL Identities Critical Issues, Key Goals Needed to Build Momentum
From AAPL Executive Vice President, Greta Zeimetz, DBA, CAE, SHRM-SCP: Stategic Planning Will Be Critical to AAPL's Future Success